With the recession still in high gear, and for most, profits still being granular in best cases, most look at their expenses regularly to see where they can trim.
Most of us will look at organizations or associations we belong to, to get a look at whether we should continue to pay the dues or not, and if we are getting a return on our investment.
In most cases like anything else in life, you get back what you put in. So if your idea of putting in is mailing a cheque to an association and that is it, you should save your money or put it elsewhere in your business. You need to be involved when you join.
Back in the day when we started KRTS, I asked a ton of questions to people in our industry. I still do, that is how you learn. I took the advice of some pretty good people and joined the OTA. I didn’t really know anyone there at OTA and I knew very few of their members, but when I took a look at their directory and their members (no web site then) I saw plenty of trucking companies, the who is who of our industry and I saw a number of companies representing services and products to the industry who were part of the allied trade division. Before making my investment I called a few of the companies, tracked down the decision maker, and introduced myself. I asked them why they were members, the value they received and how long they had been involved. I heard both sides; the association was a good investment, it allowed them to get in front of their customer, the networking opportunities were good, and it was good for their business. The others who did not get value from the association had a common theme, they did not get involved.
We joined and have never looked back. That was 20 plus years ago. We are very active. We went into the OTA looking to be active, and we continue to be active today. Personally, I have met some wonderful people both who work at OTA and those who are members. I truly believe what gets measured gets managed, and it is easy to measure our return on the investment of being involved with OTA
I have sat on many committees, attended many meetings and functions, eventually became a board member of the Allied Trade, and for the next two years I have the honour of serving as the Chairman of the Allied Trade Division. I am looking forward to what lies ahead and working with some great folks. I am also interested in growing the Allied Trade Membership and would welcome any of your calls about the values of being a member and how to join.
If you’re offering a service to the industry you are always looking at ways to promote your business, sell your services and get in front people. The OTA offers up that venue on a regular basis. I look forward to your call.
1 800 771 8171 extension 201.
About the Author: Kim Richardson is a husband, proud dad, friend, loves Caledonia, and is involved in a couple of businesses; KRTS, Transrep, The Rear View Mirror. Currently the Chairman of the Board OTA Allied Trade Division. Executive Director, PTDI and TTSAO. Anyone who knows Kim knows he has been in the industry and transportation runs in his blood. Kim can be reached through his business websites at KRTS Inc. and Transrep Inc.